Internal talent mapping
Who could progress inside the business?
- Assesses current employees
- Supports succession and development decisions
- Uses internal performance and potential evidence
Recruitment market mapping
Map the external candidate market before you narrow the list.
You run the hiring. We do the finding. Cruvo turns your brief into a reviewed view of the companies, adjacent markets and people worth investigating, with the evidence behind each name rather than a longer spreadsheet.
Market map
Companies grouped by research relevance
One phrase, two different jobs
External candidate mapping is not succession planning
Both are often called talent mapping. The useful starting point is deciding whether you are assessing people inside the business or investigating the external market for a live hiring brief.
External recruitment mapping
Where could the right candidate come from?
- Investigates companies, sectors and adjacent markets
- Records why each person may fit the brief
- Makes gaps and open questions visible before outreach
How recruitment market mapping works
Turn a hard brief into a market you can search deliberately
The useful output is not a long list of loosely related profiles. It is a set of company pools, one evidence standard and a clear record of where the strongest candidates may come from.
See a finished map in the demo- 01
Define what the brief really needs
Separate non-negotiable experience, clear disqualifiers and useful strengths. That gives every later name the same test.
- 02
Build the company pools
Start with direct peers, then add adjacent sectors and transferable business models that could produce the right experience.
- 03
Investigate people against the evidence
Read career history for proof of fit, not titles alone. Record what supports the brief and what still needs checking.
- 04
Calibrate before outreach
Review gaps, edge cases and the balance between company pools. Keep the map so a later search starts with context, not zero.
Do it yourself, or send us the brief
The right method depends on the brief
A spreadsheet is often enough for a familiar, contained market. Cruvo fits the roles your team keeps re-opening, the ones outside your usual sector, and the briefs where the obvious names have already been approached.
See where the research landsQuestionSpreadsheetCruvo
Where does it start?Your own company list and search logicA structured brief with pass, fail and weighted criteria
How wide is the search?As wide as one researcher can investigate consistentlyMultiple research angles across direct and adjacent markets
How is fit recorded?The fields and notes your team chooses to maintainCandidate evidence and reasoning against the agreed brief
What happens after the search?The file stays useful if your team keeps it currentThe market map and prospects remain in the invited workspace
What the map contains
A market view you can explain and challenge
Useful mapping shows the logic behind the search. Company groups, candidate evidence and uncertainty stay visible, so the hiring team can calibrate the work before outreach begins.
Direct peers
Companies solving the same problem, at a relevant stage or scale.
Useful adjacencies
Sectors, customers, suppliers or business models that build comparable experience.
Candidate evidence
Specific career history that supports the fit, plus what still needs checking.
Rolodex
Prospects kept across searches
From one search to a reusable market
Keep the context, not just the submitted names
A one-off file can disappear when the search closes. Cruvo keeps the market map, candidate records and notes connected in the organisation workspace, ready to support a later brief.
Explore the research workspaceSee how the research runs
The brief, the coverage argument and what comes back.
Read the overviewInspect the result
See a sample ranked long-list in the public demo.
See the demoUnderstand the workspace
Walk through the brief, long-list and Rolodex surfaces.
View the platformCommon questions
Recruitment market mapping FAQ
What is recruitment market mapping?
Recruitment market mapping is external candidate research. It starts with a hiring brief, identifies relevant and adjacent company groups, then records the people, fit evidence and open questions within that market.
How is recruitment market mapping different from talent mapping?
The terms often overlap. In recruitment, market mapping usually means investigating people outside the business. Internal talent mapping usually assesses current employees for succession, development or workforce planning.
Can I build a recruitment market map in a spreadsheet?
Yes. A spreadsheet works well when the market is familiar, the scope is contained and one researcher can assess every plausible name consistently. Cruvo is for briefs that need wider investigation, reviewed fit reasoning and a workspace that carries forward.
How do you build a recruitment market map?
Start by turning the hiring brief into clear pass, fail and weighted criteria. Map direct peers and useful adjacent company pools, investigate people against the same evidence standard, then review the gaps and edge cases before outreach begins.
Who is recruitment market mapping for?
Mostly in-house talent teams at funded, growing companies: the roles that stay open, sit outside your usual sector, or where the obvious names have already been approached. Independent and boutique search consultants use the same research on client briefs.
What does Cruvo deliver?
Cruvo turns the brief into a reviewed candidate long-list with fit reasoning and makes the research available in an invited workspace. The market map and prospect records can be reused across later searches.
Do we have to use Cruvo's workspace?
Cruvo delivers the reviewed research through an invited workspace so the long-list, notes and prospect records stay connected. You can use the public demo to see the shape of a finished result before sending a brief.
Start with the brief
Bring us the role that needs a wider view of the market
We'll walk through the brief, the market you already know and the adjacent places worth investigating before the research begins.
Or email hello@cruvo.app directly.